webchick: The October #DrupalOffTheIsland challenge

During the Driesnote at DrupalCon Rotterdam, one of the closing points was that Drupal has evolved light years beyond its reputation. And that's true. But it's also true that there is a whole world of people out there who've never heard of Drupal, and we need to talk about it differently to them than we do when talking amongst the Drupal-aware.

Enter The October "Off the Drupal Island" challenge.

The gist: During this, the spoooookiest month, go out to a local event (meetup, hackathon, etc.) where Drupal isn't, and no one has ever heard of "Drush" or a render array. ;) And ideally, where their local community presence is larger than ours.

For example:

• AI events
• JavaScript events
• WordPress events
• ...

NOT to pitch Drupal! To learn, quickly, and at scale. Be curious. Talk to people. Find out more about what they're building, where they're struggling, and what they wish was better.

Then, post a mini "field report" about your journey to this issue (there's a handy template there if you like).

We'll circle back on these learnings in a November AI Learners Club meeting, and strategize what kind of demo(s) we think would resonate best with these audiences, reflecting back their words and their use cases and pain points.

Then, we get louder about Drupal to them. ;) #DevRel at global scale.

Note: If you need extra incentive, perhaps because the idea of talking to strangers is slightly terrifying to you ;) note that this community research work qualifies you for credits under the new Drupal Advocacy program. \m/

For discussion, see LinkedIn: https://www.linkedin.com/feed/update/urn:li:activity:7513498359781826560/