Drupal Association blog: The Drupal Advocacy Program: Helping the world catch up to what Drupal can do.

In a major shake-up, your advocacy work now earns Drupal contribution credit.

Drupal is now light-years ahead of its reputation. It's time we changed that.

The Drupal Advocacy Program is a new Drupal Association pilot that awards contribution credit for work that helps people discover and understand Drupal.

Drupal is light-years ahead of its reputation. The platform has changed dramatically in recent years, but the market's picture of Drupal runs years behind. If you have ever heard "oh, is Drupal still around?", you have felt that gap first-hand — and research by major Drupal agencies confirms it. The fix is not a bigger ad budget. It is education at community scale: authentic stories from the people who build with Drupal, told in their own voices to the audiences they know best.

Our community can be uneasy with the word "marketing". But you are already advocates for Drupal, day in and day out — and that is exactly what this moment needs. If you have ever written a tutorial, recorded a demo, translated an article, or shared someone else's talk with a new audience, you have been doing advocacy. Starting today, that work earns recognition.

How it works

Tell the story. Create, share, and boost content about modern Drupal. A blog post for your market. A video for your audience. A talk at a non-Drupal conference. A customer story in your language. And amplification counts: share someone else's DrupalCon talk or case study, tell us about it, and you earn credit too.

Themes multiply your impact. Four to six times a year, we will roll out a theme — a consistent message with messaging and proof points ready to build on. Take it and make it your own: translate it for your language, reframe it for your industry, make it relevant to your network. Advocacy content on the current theme earns 2x–3x credits, because 126 certified partners and a huge global community telling one story at the same moment is what moves the market. 

Credits flow back. Advocacy runs through the same contribution credit system that recognises code. It counts toward your standing in the ecosystem, including Drupal Certified Partner visibility. Credits will be awarded in bulk each month, guided by a published scale (to come), weighted by quality and reach, because we want content that travels beyond the Drupal world. Each month we will also spotlight the best advocacy content and award it extra credit.

The ground rules are simple. This is about promoting Drupal and what Drupal can do. You can mention where you work, and you can absolutely draw on case studies from your own business — as a way of showing what Drupal makes possible.

Ways to take part

• Post. A thoughtful LinkedIn article or thread in your own words
• Write. A blog post specific to your audience, region, or industry
• Record. An explainer, tutorial, reaction, or customer-story video
• Boost. Share and amplify someone else's talk, case study, or post
• Adapt. Translate or localise the story for your language and market
• Speak. A talk or lightning talk, especially at non-Drupal events and meetups
• Pod. Appear on or host a podcast episode
• Show your work. A customer or project story that highlights what Drupal can do
• Teach. A tutorial, demo, or code walkthrough that shows modern Drupal in action

Choose something that fits you. You do not need to become a salesperson. As Dries put it in his DrupalCon Rotterdam keynote: Drupal doesn't need hype. It needs a better public record.

Submitting is simple

For now, it is a short form at drupal.org/advocacy. In the coming days you will also find a submission form across many Drupal Slack channels. Either way, telling us about your content should take a minute — because for this to work, submitting needs to be exceedingly easy.

This is very much a pilot. We will start by reviewing and crediting submissions by hand, look for ways to automate over time, and let what we learn from your submissions shape how the program grows. And we want to celebrate the people who lead the way: at next year's DrupalCons, we will present awards to Drupal's biggest advocates.

Start today

Every story you tell adds to Drupal's public record — the record that search engines, AI assistants, and agentic search increasingly draw on when people ask what to build with. More authentic voices means Drupal showing up where decisions are actually made.

Submit your advocacy work at drupal.org/advocacy. You will find the current theme, its messaging and proof points, and guidelines on attribution and what qualifies for credit.

You have done the work. Now start talking.